- 学部・研究科
Faculty/Graduate School - 法/文/経/商/社/政策/外/人間/ビ/シ/環/化
- 時間割コード
Course Code - 00548
- 科目名
Course title
サブテーマ
Subtitle - Marketing in Japan
- 授業形態/単位
Term/Credits - クラス
Class -
- 秋/2
- B 1
- 担任者名
Instructor - マーケン・シプラセウス
- 曜限
Day/Period - 木3
- 授業概要
Course Description
到達目標
Course Objectives -
授業種別 / Teaching Types
講義（対面型）
言語 / Language
英語(English)
授業概要 / Course Description
In this course, you’ll learn the basics of marketing with a focus on Japan. We’ll cover the 4 Ps: Product, Price, Place, and Promotion, and look at how Japanese and international companies use these in real-world cases (ex. Mericari, Lawsons, Daiso). You’ll also explore glocalization, where global brands adjust to the local Japanese market (ex. Starbucks, Wendy’s). We will also examine how these companies use experiences, collaborations, seasonal products, regional recognition, influencers, pop culture, and holidays to market themselves. Furthermore, this course incorporates lectures, case study analysis, guest speakers, group discussions, student presentations, student lead teaching and hands-on project work. Last, students will conduct a team project involving market research on a selected company. Applying the 4 Ps, they will analyze existing marketing strategies, examine brand position, and develop a new creative marketing plan for a new product or campaign. This project develops practical skills in communication, innovation, market analysis, strategy development, and presentation.
* EOL * Engaged/Exchange Online Learning - This class maybe will include online partner school students. In that case, the following will be required (a) headphones (b) computer or tablet
→ Starts weeks 2 to 7
授業は全て英語で行われます。履修する学生は以下の語学力（相当）を必要とします：
GTEC 180以上260未満
TOEFL ITP 430以上505未満
TOEFL iBT 40以上60未満
TOEIC 375以上580未満
IELTS 4.5
英検準２級および2級
CEFR A2-B1
・本科目は、入学時及び２年進級時に受験しているプレースメントテスト（GTECまたはTOEFL ITP）のスコアを利用し、履修者が定員を超過した場合は上記スコア要件に合致していない学生から優先的に削除されます。本科目の受講を希望しており、GTEC受験以降に上記のスコアに相当する語学力を取得した者は、事後抽選日の2日前（土日祝日を除く）までに各種テストの証明書コピーを国際教育支援室まで提出してください。また、スコア要件に合致している学生で定員を超過した場合は、無作為抽選となります。
・上記スコア以上を取得している場合は、ぜひさらなるレベル向上を目指してModule1~8を履修してください。なお履修に困った場合は、国際教育支援室に相談してください。到達目標 / Course Objectives
By the end of this course, you will:
Understand the 4 Ps of marketing (Product, Price, Place, Promotion).
Learn how Japanese and international companies apply these marketing principles.
Observe and analyze marketing strategies.
Explore the concept of "glocalization" (global strategies adapted to local markets).
Conduct market research, develop marketing strategies, and new product for a company.
授業手法 / Teaching Methods
・教員による資料等を用いた説明や課題等へのフィードバック
・学生による学習のふりかえり
・学生同士の意見交換（グループ・ペアワーク、ディスカッション、ディベート等含む）
・プレゼンテーション（スピーチ、模擬授業等含む）
・課題探究（プロジェクト学習、課題解決型学習、ケーススタディ等含む）
・フィールドワーク
- 授業計画
Course Content -
授業計画 / Course Content
1 Introduction (Syllabus, Schedule, Grading)
2 Innovation
3 Innovation
4 Experience
5 Experience
6 Glocalization
7 Glocalization
8 Online, Digital, Influencers
9 Online, Digital, Influencers
10 Seasonal
ON-DEMAND streaming session: Presentation (Pitch) Preparation
“Pitch Template, Student Examples, How to create an AI video”
(30 minute lecture + 60 minute learning assignment)
11 Preparation
12 Presentation I - Company Background
13 Presentation II - New Product Idea
14 New Product Idea Commercial Fair
* Course Content and Schedule may be changed to fit the class needs *授業時間外学習 / Expected work outside of class
1. Students do assigned HW, usually 30 minutes to 90 minutes
2. Students need to be prepared to discuss their HW in class in groups or pairs
- 成績評価の方法・基準・評価
Grading Policies /
Evaluation Criteria -
方法 / Grading Policies
定期試験を行わず、平常試験(小テスト・レポート等)で総合評価する。
20% Class Participation: Participation in discussions, activities, pop up presentations
30% Homework Assignments & Marketing Observations
50% Presentation I (company background, competition) and
Presentation II (new product idea, marketing strategy) and Commercial基準・評価 / Evaluation Criteria・Assessment Policy
a. Technical Proficiency / Core Knowledge - Understanding of Japanese Marketing
b. Critical Thinking & Communication - Effort to share opinions, discuss and listen to others in a respectful and helpful manner. Deliver an impactful presentation
c. Initiative & Self-Direction - Effort to continuously improve understanding of Japanese Marketing throughout the course
- 教科書
Textbooks
No textbook is required, handouts and materials will be provided and internet sources will be used.
-
参考書
References
No textbook is required, handouts and materials will be provided and internet sources will be used.
- フィードバックの方法
Feedback Method Feedback will be provided after presentations and after HW assignments
- 担任者への問合せ方法
Instructor Contact Available, before and after class.
Contact via email markane@kansai-u.ac.jp
- 備考
Other Comments [Regarding the On-demand Streaming Class Session]
1. Platform: Class "Padlet" Website
2. Streaming Period / Deadline: The exact streaming period and deadline will be posted in the “Schedule” section on the class Padlet Website.
3. Questions: Questions will be accepted during face-to-face classes or via the class Padlet website.
** Do NOT use your smartphone or iPhone in class **
[IMPORTANT NOTICE!]
・Some sessions of this class will be offered as online classes using zoom (LIVE Remote Class style) and as on-demand streaming classes involving video viewing and assignments. The instructor will announce more information about the online and on-demand sessions.
・Zoom URL and video viewing instructions will be notified to the students via KU-LMS (Notification function).
・This is a part of KU-EOL program, in which overseas students will also join this class remotely for a few months. (*They will not be taking the course full term.)
・All EOL course format will be to take at least 8 face-to-face sessions in a classroom. Students are required to confirm the classroom location.
・LMS (to be announced in the class) is used as the platform of this course. More details will be notified in the first week of class.
・PC is required for the course (not via tablet or smart phone).