- 学部・研究科
Faculty/Graduate School - 法/文/経/商/社/政策/外/人間/ビ/シ/環/化
- 時間割コード
Course Code - 00560
- 科目名
Course title
サブテーマ
Subtitle - Marketing in Japan
- 授業形態/単位
Term/Credits - クラス
Class -
- 秋/2
- B 1
- 担任者名
Instructor - マーケン・シプラセウス
- 曜限
Day/Period - 木3
- 授業概要
Course Description
到達目標
Course Objectives -
授業種別 / Teaching Types
講義（対面型）
言語 / Language
英語(English)
授業概要 / Course Description
In this course, you’ll learn the basics of marketing with a focus on Japan. We’ll cover the 4 Ps: Product, Price, Place, and Promotion, and look at how Japanese and international companies use these in real-world cases (ex. Mericari, Lawsons, Daiso). You’ll also explore glocalization, where global brands adjust to the local Japanese market (ex. Starbucks, Wendy’s). We will also examine how these companies use collaborations, seasonal products, regional recognition, influencers, pop culture, and holidays to market themselves. Furthermore, this course incorporates lectures, case study analysis, guest speakers, group discussions, student presentations, student lead teaching and hands-on project work. Last, students will conduct a team project involving market research on a selected company. Applying the 4 Ps, they will analyze existing marketing strategies, examine brand position, and develop a new creative marketing plan for a new product or campaign. This project develops practical skills in market analysis, strategy development, and presentation within the Japanese business landscape.
* EOL * Engaged/Exchange Online Learning - This class maybe will include online partner school students. In that case, the following will be required (a) headphones (b) computer or tablet
授業は全て英語で行われます。履修する学生は以下の語学力（相当）を必要とします：
GTEC 180以上260未満
TOEFL ITP 430以上505未満
TOEFL iBT 40以上60未満
TOEIC 375以上580未満
IELTS 4.5
英検準２級および2級
CEFR A2-B1
・本科目は、入学時及び２年進級時に受験しているプレースメントテスト（GTECまたはTOEFL ITP）のスコアを利用し、履修者が定員を超過した場合は上記スコア要件に合致していない学生から優先的に削除されます。本科目の受講を希望しており、GTEC受験以降に上記のスコアに相当する語学力を取得した者は、事後抽選日の2日前（土日祝日を除く）までに各種テストの証明書コピーを国際教育支援室まで提出してください。また、スコア要件に合致している学生で定員を超過した場合は、無作為抽選となります。
・上記スコア以上を取得している場合は、ぜひさらなるレベル向上を目指してModule1~8を履修してください。なお履修に困った場合は、国際教育支援室に相談してください。到達目標 / Course Objectives
1 Understand the 4 Ps of marketing (Product, Price, Place, Promotion).
2 Learn how Japanese and international companies apply these marketing principles.
3 Observe and analyze marketing strategies.
4 Explore the concept of "glocalization" (global strategies adapted to local markets).
5 Conduct market research and develop marketing strategies for an existing company.
6 Use the value proposition canvas to understand customer needs and how to create value.授業手法 / Teaching Methods
・教員による資料等を用いた説明や課題等へのフィードバック
・学生による学習のふりかえり
・学生同士の意見交換（グループ・ペアワーク、ディスカッション、ディベート等含む）
・プレゼンテーション（スピーチ、模擬授業等含む）
・課題探究（プロジェクト学習、課題解決型学習、ケーススタディ等含む）
・フィールドワーク
- 授業計画
Course Content -
授業計画 / Course Content
1. 9/25 Introduction (Syllabus, Schedule, Grading)
2. 10/2 Fieldwork Observations - Marketing on campus, Starbucks, FamilyMart, etc.
3. 10/9 What is marketing? 4 Ps, Consumer psychology, behavior HW: Observation
4. 10/16 Seasonal, Regional HW: Observation
5. 10/23 Influencer Partnerships HW: Observation
6. 10/30 Pop Culture, Contents Tourism HW: Observation
7. 11/6 Foreign brands, Wendy’s, Starbucks HW: Observation
8. 11/13 Guest Speaker: HW: Observation
9. 11/20 Matcha HW: Observation
10. 11/27 Eyeglasses, Service Areas, Plastic Models HW: Observation
11. 12/4 LINE HW: Observation
12. 12/11 Preparation
13. 12/18 Preparation
14. 1/8 Presentation - Block A
15. 1/15 Presentation - Block B → Self-Reflection
* Course Content and Schedule may be changed to fit the class needs *授業時間外学習 / Expected work outside of class
1 Readings: Read short articles or case studies to prepare for class.
2 Observations: Do marketing observations and share with the class.
3 Group Project: Work with your group to research and create a marketing strategy.
4 Market Research: Find information about companies’ marketing strategies to support your project.
- 成績評価の方法・基準・評価
Grading Policies /
Evaluation Criteria -
方法 / Grading Policies
定期試験を行わず、平常試験(小テスト・レポート等)で総合評価する。
25% Class Participation: Participation in discussions, activities, pop up presentations
25% Homework Assignments & Marketing Observations
25% Presentation #1 - NHK Japanology (eyeglasses, plastic models, food tech products)
25% Presentation #2 - Pitching a creative idea (new product, advertisement, etc.)基準・評価 / Evaluation Criteria・Assessment Policy
You will be evaluated on your participation in class and your effort in completing assignments, teamwork, and presentations.
- 教科書
Textbooks
No textbook is required, handouts and materials will be provided and internet sources will be used.
-
参考書
References
- フィードバックの方法
Feedback Method
- 担任者への問合せ方法
Instructor Contact markane@kansai-u.ac.jp
- 備考
Other Comments Respect Respect everyone in the classroom.
Role Know your role as a student, group member, discussion leader, etc.
Responsibility Be responsible for your work and actions.
Try → Experience → Evaluate
[IMPORTANT NOTICE!]
・Some sessions of this class will be offered online(LIVE Remote Class style), using zoom as the communication tool. The instructor will announce more information about the online sessions.
・Zoom URL will be notified to the students via KU-LMS (Notification function).
・This is a part of KU-EOL program, in which overseas students will also join this class remotely for a few months. (*They will not be taking the course full term.)
・All EOL course format will be to take at least 8 face-to-face sessions in a classroom. Students are required to confirm the classroom location.
・LMS (to be announced in the class) is used as the platform of this course. More details will be notified in the first week class.
・PC is required for the course (not via tablet or smart phone).
※KU-EOLの詳細（受講体験談やその他のEOL科目）
https://www.kansai-u.ac.jp/Kokusai/globalnavi/info/index.php?c=topics_view&pk=1662602801